Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Pada Konsumen Angkringan Cahsaiki Bekasi

This research was conducted aiming to analyze whether there is influence of word mouth on product purchasing decisions for Angkringan Cahsaiki Bekasi consumers. Where the independent variable, namely Word Of Mouth (X), affects Purchase Decision (Y) as dependent variable. The population in this study were consumers with a sample 140 respondents through distribution questionnaires filled by respondents. Then data obtained analyzed using simple regression analysis. analysis includes validity test, reliability analysis, t-test, and coefficient determination (R²). Based statistical indicators are valid variables reliable. In normality test normally distributed. Testing hypothesis t-test shows that variable proven significantly decisions. Purchasing decision can be explained mouth, rest variations other not included researcher's linear model.